The Strategic Edge was formed in 1989 by Joan E. Primo and Jay A. Wedeven. We provide experienced, professional, and value-based retail and real estate consulting for developers, retailers, and municipalities.

At our company, we take great pride in providing quality, objective professional advice; being on the leading edge with innovative solutions; and communicating our advice, recommendations, and solutions in a timely manner.

For our market studies, we incorporate external data and combine that with our client's internal data. External data include the latest economic, business, census, demographic, lifestyle information from both governmental sources and private data houses.

Our work product can take the form of an overall strategy, a market screening, optimal site location, a site specific sales forecast, database development, tenant recommendations, trade area definition and analysis.

In every instance, the market study will be tailored to our client's needs.

To navigate through our site, use the links at the bottom of the page or see our site map.


The Strategic Edge, Inc.
1899 Orchard Lake Road, Suite 105
Sylvan Lake, MI 48320
Phone: 248-322-5555
Fax: 248-322-5564