Joan E. Primo

Extensive national and international consulting experience in shopping center and mixed-use feasibility and tenant mix studies for property owners, developers and managers. Much in demand as a shopping center market research seminar leader and instructor, as an expert witness, and for testimony at zoning and other public hearings. Possesses considerable specialty store, department store, and discount department store market research expertise. Joan E. Primo, Principal of The Strategic Edge, wrote the market research chapter for Leasing Small Shopping Centers, an ICSC published book. This book and others can be found online at the International Council of Shopping Centers web-site, ICSCNET. Articles published in numerous trade journals and quoted extensively in other industry and business publications.

Employment History
THE STRATEGIC EDGE, INC.
Sylvan Lake, Michigan	1989 - Present
Principal
HOWARD L. GREEN & ASSOCIATES, INC.
Troy, Michigan	1985 - 1989
Vice President
GENERAL MOTORS CORPORATION WORLDWIDE PRODUCT PLANNING
Detroit, Michigan	1984
Planning Analyst
AT&T INFORMATION SYSTEMS
Southfield, Michigan	1983
Account Executive
MICHIGAN BELL TELEPHONE COMPANY
Detroit, Michigan	1981 - 1982
Account Executive
Education
MBA, Harvard University	1985
Graduate School of Business Administration
Boston, Massachusetts
BA, Wellesley College (Economics and Mathematics)	1981
Wellesley, Massachusetts
Trade and Professional Activities
Member of International Council of Shopping Centers
International Council of Shopping Centers
Member, Faculty, Seminar and Roundtable Leader North American Research Advisory Task Force Member Emeritus Member ICSC Research Conference, Vice Chair	2002 - 2007 2008 - Present 2007
Michigan ICSC State Committee Michigan Alliance Program Chair	2001 - Present 2002 - 2006
Crain's Detroit Business Detroit's "40 Under 40"	1998

The Strategic Edge, Inc.
1899 Orchard Lake Road, Suite 105
Sylvan Lake, MI 48320
Phone: 248-322-5555
Fax: 248-322-5564
Email: jprimo@thestrategicedge.com