Market screening is a useful first step for retailers or developers who are trying to identify the best locations in a large geography. The Strategic Edge has conducted numerous multi-state, regional, and nationwide screenings. Each screening is customized to match key success variables of the retailer / developer to the geographies that exhibit those characteristics. In other words, we can locate the geographic areas which have a profile similar to your target customer and provide the greatest opportunity for expansion.
The Strategic Edge Clients have used our market screenings for two strategic thrusts:
- Expansion Strategy
- Acquisition Strategy
Extensive use of GIS capabilities and embedded data are key in a market screening. The Strategic Edge may develop a model or point-scoring scenario to create a hierarchy of opportunities from which to prioritize. The result of the screening can be mapped, easily showing where pockets of opportunity lie.
The Strategic Edge, Inc.
1899 Orchard Lake Road, Suite 105
Sylvan Lake, MI 48320