DOWNTOWN SITE EVALUATION

Conducting a site evaluation is an essential step in the development process for municipalities. Through detailed fieldwork, the physical characteristics of an existing Downtown and/or site plans for a proposed Downtown redevelopment are evaluated on the following criteria:

• ingress / egress (if applicable)
• access to parking
• pedestrian flow
• visibility
• delivery access
• signage
• traffic counts
• cotenants / adjacencies
• scale within the streetscape
• floor to area ratios and other density considerations
• surrounding land use
• zoning

Evaluating site and market characteristics is one of the more qualitative, and less quantitative aspects of market research for retailers. Experience plays an important role in evaluating the above criteria. The principals of The Strategic Edge provide nearly 70 years experience in retail site evaluation.

The Strategic Edge, Inc.
1899 Orchard Lake Road, Suite 105
Sylvan Lake, MI 48320
Phone: 248-322-5555
Fax: 248-322-5564
Email: TSE@thestrategicedge.com