DATABASE DEVELOPMENT
INFORMATION SOLUTIONS
One of the most critical factors in retail expansion or contraction planning is having the right information upon which to base decisions. This information ranges from corporate-wide sales productivity to individual store performance. The Strategic Edge can develop custom databases for retailers who want the right information for the right solutions.
DATA COMPILATION
A retail database should include a variety of information at several levels of detail. While it is not necessary to collect data for every possible variable, a thorough and in-depth database can be mined to provide a multitude of answers.
Store Level Data
- Merchandise Line Performance
- Prototype, Size, & Age
- Sales Performance
Trade Area Data
- Competitive Factors
- Income
- Market Share
- Population & Households
- Race, Ethnicity, & Age Characteristics
- Lifestyle Characteristics
Site Data
- Access
- Adjacent Uses
- Ingress/Egress
- Visibility
- Signage
- Parking
- Traffic
- Zoning
Customer Data
- Frequency
- Lifestyle Characteristics
- Home Location or Origin
- Spending Habits
INTEGRATION AND ANALYSIS
Information is essential, but using it properly is critical. The Strategic Edge provides database analyses that are thorough, timely, and most importantly, insightful in helping you understand your company's performance. In addition, we work with our clients to optimize integration of our analyses within their own research, finance, or real estate departments.
The Strategic Edge, Inc.
1899 Orchard Lake Road, Suite 105
Sylvan Lake, MI 48320
Phone: 248-322-5555
Fax: 248-322-5564
Email: TSE@thestrategicedge.com
