The map shown above displays the Primary and Secondary Trade Area of Downtown Royal Oak, Michigan. The light yellow to dark blue theme depicts the patron penetration (intercept surveys per household) at the Zip Code level. The Strategic Edge completed a study for the Royal Oak Downtown Development Authority (DDA) in October of 2000.


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The Strategic Edge, Inc.
1899 Orchard Lake Road, Suite 105
Sylvan Lake, MI 48320
Phone: 248-322-5555
Fax: 248-322-5564